Dar Assayad has always firmly believed in evolving with changing times. This principle has kept it at the helm of the Arab publishing world. One of Dar Assayad’s top-quality publications is Al-Fares magazine - an Arab monthly male-oriented publication – which has enjoyed over two decades immense regional recognition. Success was achieved through hard work and a resolute and professional business partnership between the reader , the advertiser, and us. We have all contributed in making Al-Fares a profitable venture for all parties concerned and this trend will continue after Al Fares was renewed in July 2007 and started being printed and edited at the highest levels. AL Fares professional production team significantly improved the layout, design, picture quality, written flawless and fascinating editorials. All that combined to create a truly sleek and monthly manly stylish lifestyle for readers and advertisers. The under mentioned are sample sections, which formed the basis of Al-Fares new structure:
- Focusing on the Common interests and lifestyle of the young adult Arab male including fashion, technology, development, and the arts.
- Creating an exclusive section, which spotlights successful and highly creative businessmen revealing their personalities and the secrets of their success.
- Highlighting a vast diversity of male fashion products, including fragrances, watches, male beauty enhancers, etc...
- Spotlighting men’s health, new medical innovation, healthy food, and exercise.
- Keeping readers up-to-date with all automotive developments as well as focusing on key international and regional motor show exhibitions.
- Venturing into the world of privately-owned jets examining why their male owners are passionate about them.
- Focusing on yachts in general. Including photos and stories about some of the most famous yachts and their specifications.
- Creating a special section that serves as a portal for international and regional tourism for the businessman and his family. All the sections have been well planned and executed to ensure diverse marketing flexibility for advertisers and top-quality reading for subscribers and clients. These factors
make Al-Fares the ideal magazine for ad placements due to its monthly average circulation of 78785 copies and its effective umbrella coverage in 18 Arab countries.

Al Fares Front Page Click to view